Résumé

GOODRX
Remote | June 2021 – Present
SENIOR CONTENT DESIGNER

  • Lead content design for healthcare professional (HCP) products, enabling providers to help patients save on prescriptions.

  • Develop and implement content design standards and guidelines to ensure clarity, consistency, and usability across GoodRx products.


CITY BUREAU
Chicago, IL | July 2020 – May 2021
DIRECTOR OF MARKETING & COMMUNICATIONS

  • Led the strategy, development, and execution of content marketing and communication initiatives across the organization.

  • Developed and implemented marketing campaigns, brand guidelines, and audience engagement strategies to enhance visibility and impact.

  • Established content and messaging frameworks to support organizational growth and community engagement.


COOLER SCREENS INC.
Chicago, IL | Sep. 2018 – Mar. 2020
CONTENT MANAGEMENT LEAD

  • Designed and implemented scalable content management processes that proved product viability across major retailers, including Walgreens, Target, and Loblaws.

  • Partnered with product managers, developers, and designers to define content requirements for supporting software tools.

  • Optimized content workflows to streamline production and ensure seamless content integration across digital retail experiences.


VSA PARTNERS
Chicago, IL | May 2014 – Aug. 2018
SENIOR CONTENT MANAGER

  • Developed and executed customized content strategies to drive successful website rebrands, content migrations, and editorial initiatives.

  • Led end-to-end content workflows, including content audits, matrix development, editorial calendar creation, and governance frameworks.

  • Utilized key metrics and SEO strategies to enhance digital content effectiveness and audience engagement.

  • Collaborated closely with clients, writers, UX designers, and developers to ensure seamless content production and migration.